Two-time British Touring Car champion Jason Plato was crowned the winner of the inaugural Motorsport News-backed Race Day With A Difference after the final rounds of the competition last weekend.
The BTCC’s media office, in conjunction with ITV Sport, organised a public vote on the same weekend when the original races were schedule to take place. The top three picks from the viewers were then shown on the ITV website, with rounds from Brands Hatch, Donington Park, Silverstone, Thruxton and Oulton Park.
Motorsport News kept a tally over the course of the competition of all the results and Plato leapt to the top of the table after the final round on Sunday, June 14. Three of his wins had been voted as the fans’ favourite races.
He beat 2013 champion Andrew Jordan by two points, with Adam Morgan third and reigning champion Colin Turkington in fourth spot in the standings.
British Touring Car Championship chief executive Alan Gow lauded the success of the initiative. “Hats off to our BTCC Media Team – Simon, Emma and Amelia at MPA Creative. It’s testament to them for firstly creating this great idea and then successfully executing the activity alongside ITV, who we also thank for streaming the chosen races online,” he said.
“Race Day with a Difference has attracted impressive numbers on our social media channels. The figures for the opening weekend, for example, were actually bigger than what we received for social media impressions during the Donington Park event last year – when we actually had a race meeting on!
“It has been an enormously successful experiment and everyone has loved it. The feedback from our fans has been fantastic and the drivers have also got involved, which has added yet more kudos to it,” added Gow.
The 2020 Kwik Fit British Touring Car Championship is due to blast back into life at Donington Park on August 1-2.